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USING THEBRAIN SOFTWARE FOR CRM FULL

After all, you’re deploying a system that allows your organization to interact with your customers to achieve tangible benefits. Selecting the right technology involves foresight and a laser-like focus on your audience. As you evaluate your options, forget about the relationships and biases of your co-workers (and expunge your own biases to the extent that’s possible) - and select the technology that can deliver optimal results.

How many times did legacy thinking affect decisions at your place of work? How many times did existing relationships or power dynamics influence an important decision? Behavioral norms and social psychology often play an outsized role in technology deployment.

Yes, the first step might seem a little elementary but such is the nature of initial steps.

Selecting the right technology platform.ġ.

To get started, let’s take a look at the following three steps: With a seemingly overwhelming number of options from which to select, where do you even start? Also, how do you navigate the waters of social psychology within your organization while setting the stage for triggering behaviors among the potential customers who interact with your technology? According to Scott Brinker, VP of platform ecosystem at HubSpot, there are 9,932 martech solutions on the market - a 24% increase from 2020. The martech landscape is dotted with a cornucopia of solutions. In other words, you need to take a holistic approach to technology deployment - and that encompasses your customer’s brain. Specifically, you need to think about how you want to leverage your new platform to influence customer associations, perceptions, and behaviors to align with your strategy. To optimize your technology solution’s impact, you need to think beyond features and functionality. It’s both a methodology and a mindset - and it’s about squeezing every ounce of value from your new solution.

USING THEBRAIN SOFTWARE FOR CRM FULL

Optimization science is harnessing the full potential of customer-facing technology. But do you have the right technology to achieve your goals?Īs you evaluate your martech stack, you might realize that you need to do more than use the right technology - you need to optimize it. To drive bottom-line growth, you’re ready to create a strategy for attracting, engaging, and converting prospects across all of your marketing channels.

As a marketing leader, you’re tasked with turning potential customers into revenue.